Escape Route Flix, LLC
presents a feature-length documentary on DVD by MARTIN SCHLIESSMANN and JOHN BRUNE

Hoosiers boost biker event

Written by Bonnie Britton

Note to the folks at the Indiana Office of Tourism Development: You might want to get in touch with Hoosiers Martin Schliessmann and John Brune. They'll be selling their DVD "Why Sturgis?" through vendors in August at this year's 66th annual Black Hills Classic & Sturgis Rally in South Dakota, a gathering place for bikers from all over the world.

Maybe the two filmmakers would want to do a documentary about Indianapolis. In fact, Schliessmann's all for it. "I could see doing something like this for the Indianapolis 500." It's the one event, he said, that makes most of the nation think "Indianapolis" is always followed by the number 500.

The 89-minute feature-length Sturgis documentary combines Civil War Col. Samuel D. Sturgis' biography, the town's history, ties to the national anthem, information about the famous Sturgis Rally and an overview of tourism in South Dakota. The rally almost doubles the population of the state for a week, Schliessmann said by telephone.

"We started off going out there, knowing nothing about the rally -- we are not motorcycle-culture people -- but we wanted to see if there were any odd stories we could get."

The more people they talked to, the more the film became not just about the rally, but also about the history of Sturgis. Schliessmann, a graphics designer who spends several days a week in Indianapolis, and Brune, a self-employed video producer, are co-founders of Escape Route Flix. Longtime friends, they spent about four years researching, filming and editing "Why Sturgis?" which was shown last year at the rally.

Brune lives in Fort Wayne; Schliessmann, who formerly lived in Indianapolis, now lives in Mishawaka. Schliessmann, whose family roots are in South Dakota, says "Why Sturgis?" has been to four film festivals. It also has been reviewed by motorcycle publications and online film sites.

You can go to www.Why for more information about the film, including reviews.

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